NEWS

HD Hyundai disclosed on December 7 (Thursday) that it will unveil “XITE Transformation”—its vision for the innovation of land infrastructure that will ensure the sustainability of mankind—at CES 2024, the world's premier IT exhibition.

At “CES 2024,” HD Hyundai is set to announce its comprehensive innovation strategies and vision for infrastructure construction through “XITE Transformation” to a global audience through the keynote speech to be delivered by Vice Chairman Chung Ki-sun.

“XITE Transformation” represents a visionary approach to addressing contemporary challenges such as safety and security, supply chain construction, and climate change. By embracing such vision, HD Hyundai affirms its commitment to broaden its future focus from sea to land infrastructure—an essential foundation for human innovation. The company is determined to shape a sustainable future proactively as a “Future Builder,” operating across both land and sea.

This 2024 will mark HD Hyundai’s third consecutive year of participation in CES. At CES 2023, HD Hyundai unveiled “Ocean Transformation,” outlining its vision to redefine its perspective on oceans and transform their utilization. Through this visionary approach, HD Hyundai articulated its future strategies for the world's oceans, envisioning them as the next growth engine.

Covering the area of around 992㎡, HD Hyundai’s exhibition hall will consist of 3 separate themes: ▲ Future Xite, ▲ Twin Xite, and ▲ Zero Xite.

Future Xite will showcase a futuristic construction site incorporating the latest unmanned and automation technologies developed by HD Hyundai. Twin Xite will introduce control and remote solutions for construction sites based on digital twin technology. Zero Xite will spotlight an environment-friendly energy value chain leveraging the Hyundai Group's diverse experiences and technological capabilities.

"At CES 2024, we will demonstrate our leadership as a 'future builder,' constructing a new future for humanity on both oceans and land (Xite). We sincerely ask for your interest in the sustainable future envisioned by HD Hyundai and the transformative shift in industry paradigms that it entails," a representative from HD Hyundai said.

HD Hyundai is set to deliver the CES keynote speech on January 10 (Wednesday) next year at the Venetian Hotel in Las Vegas, sharing the stage with representatives from other top-tier global companies such as Siemens, Walmart, and L'Oreal. This is only the third time a South Korean company has received this honor and is a notable first for a domestic company whose primary business is not home appliances.